To speak of Marbella is to speak of a city with multiple faces, each with its own character, lifestyle and type of buyer. In 2025, the market has evolved, but there are areas that continue to shine brightly. From Marbella Top Homes, with active offices in different strategic points of the Costa del Sol, we analyze daily which are the most sought after areas to live or invest, and why.
The Golden Mile continues to be, without a doubt, the epicenter of luxury. This strip between the center of Marbella and Puerto Banús groups exclusive villas, gated communities, apartments with sea views and complexes with premium services. Here live businessmen, celebrities and high net worth individuals who seek privacy, proximity to the sea and access to high-end restaurants and boutiques. Demand far outstrips supply, which keeps prices steadily rising.
Nearby, in the Sierra Blanca area, we find one of the most sought-after enclaves in the residential market. This area, located on a hillside with spectacular views, is home to contemporary villas and large homes, ideal for those who value space, silence and panoramic views of the Mediterranean. The buyer profile in Sierra Blanca tends to be international, with a strong preference for homes that combine modern design and total privacy.
The center of Marbella, on the other hand, has undergone a remarkable renovation. Many buyers, especially northern Europeans, are looking for modern apartments in the heart of the city, where they can walk to the beach, the market or their favorite coffee shop. This profile values urban life with an Andalusian flavor, without renouncing comfort. In addition, the center is attracting investors who are buying for vacation or mid-term rentals, making it a highly profitable area.
Nueva Andalucía, next to Puerto Banús, is another of the most active areas of the moment. Famous for its golf courses and well-kept estates, it has in recent years attracted young families, digital nomads and Scandinavian shoppers looking for a quiet lifestyle, but with all amenities close by. Here we find from modern apartments to tastefully renovated villas, with more affordable prices than in the Golden Mile, but with a great potential for revaluation.
Finally, we cannot forget growing areas such as Elviria, La Alquería or Cabopino, which are attracting the interest of buyers who want to escape from the hustle and bustle, but without moving away from the center. These are areas with nature, open views, fresh air and new projects that still allow entry at interesting prices.
From Marbella Top Homes, we always recommend to evaluate the buyer’s needs: are you looking for sea views, proximity to schools, privacy, short term investment or permanent residence? Based on this, we will know which is the best area. And with in-depth knowledge of the local market, we can guide every step so that the decision is not only emotional, but also intelligent.
Because in Marbella, it’s not just about buying a house. It’s about finding the place to build your new life.
